Academic Ads

Content Marketing for Your Brand in 2013

Lorne Fade — Wed, 22 May 2013 12:48:27 +0000

There’s never been a better time to be a content marketer than 2013. The value of content marketing has increased tremendously as search, social, email, and display channels are all beginning to rely on content as a marketing tool.

Academic Ads believes this is one of the greatest ways to grow your online marketing presence and works extremely well for Search Engine Optimization.

What is it? There’s old school marketing, where you blast people with reasons why your company is great and then there’s content marketing. It’s where you demonstrate your expertise through the content you produce, whether that is articles on your website, industry publications, webinars, research papers, etc.

It’s nothing new, though. It’s one of the oldest but most effective methods. The way to go about content marketing is to create a mission statement for your content and focus on quality over quantity and base it around specific keywords.

So what? In light of Google’s anti-spam, anti-thin content algorithm updates over the past 2 years, content marketing is by far the best long-term SEO strategy, and a great lead gen strategy for B2B companies. Rather than trying to get visitors to your website to get in touch with you immediately, have them download a whitepaper, sign-up for a webinar, or a newsletter instead. Your audience will be much more receptive to your message if they are getting real value from your content. Academic Ads offers this strategy to help grow Toronto based companies Search Engine Optimization and Online Marketing potential.

Academic Ads launch new website

Lorne Fade — Tue, 21 Aug 2012 19:56:13 +0000

After much deliberation and weeks of development and coding, version 2.0 of Academic Ads is now live. Please take a look around and give us your thoughts on how we can improve upon our organization of content and user experience across the site.

Landing Page Examples

Lorne Fade — Tue, 21 Aug 2012 19:55:56 +0000

We provide high quality landing pages for our clients in order to drive more leads and generate more sales. Take a look through some of the work we’ve done to see how we effectively deliver customers to businesses.

http://academicads.ca/landing-page/

Social Media for Business

Lorne Fade — Tue, 21 Aug 2012 19:55:31 +0000

Social media is a burgeoning realm for advertising possibilities and if you have the right niche product you can do very well for a very nice price. The following info-graphic looks at how social media advertising is growing and how fast this market is on the climb.

Flowtown – Social Media Marketing Application

Case Studies Coming Soon…Stay Tuned.

Lorne Fade — Tue, 21 Aug 2012 19:42:42 +0000

Case Studies Coming Soon…Stay Tuned.