content-marketing-brand-seo

Traditional marketing tactics aren’t as effective as they once were. Potential customers don’t respond well to the “hard sell” approach. Instead, they want objective information about the product or service they’re interested in. This is where content marketing and SEO can be a powerful tool. Content marketing is the best way to provide useful, engaging […]

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seo-google-search-listings-ads

Recently, Google announced some pretty big changes regarding search. Specifically, they’re removing sidebar ads from search results. Instead, there will be four ads located on top of the organic results. As with all Google changes, there has been a lot of nervousness and confusion over the future of SEO. But so far, beyond all the […]

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growing-your-personal-brand

Your brand is more than a business name. Instead, your brand is the entire image your company projects. Your brand is what makes your business different (and better) than your competition. If you’re the founder of your company, then your company brand and your personal brand are often intertwined. So you’ll want to grow your […]

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copywriting-seo-content-toronto

There are two ways to increase your sales. You can increase your traffic, under the reasonably safe assumption that there will always be a percentage of people who will purchase your product once they learn about it. Increasing your traffic is do-able with a little bit of luck and a whole lot of SEO wizardry. […]

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seo-toronto

You know the old adage, to be where your customers are? Well, these days, your customers are online. In fact, Canadians spend more time online per month than any other nation in the world except for the United States, and whether it’s passive browsing through social media feeds or online shopping or booking sunny beach […]

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