social-media-marketing

Successful SEO strategies are moving away from exact match keywords and towards overall user experience. Social media is playing an increasingly larger role in creating a great user experience. Your social media presence will influence customer behavior, brand recognition, search ranking and more. As a Toronto based SEO company we here at Academic Ads understand […]

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ppc-management-toronto

While there are plenty of SEO strategies a business can implement for free, sooner or later you’ll likely have to spend at least something on advertising. If you don’t, you risk losing both potential customers and search rank position. Pay-per-click is almost always the best move for most businesses. PPC is cost-effective, suitable for any […]

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online-marketing-agency

The start of a new year is a great time to reevaluate and reaffirm your digital marketing efforts. A big part of success is understanding which way the industry winds are blowing. The earlier you can spot a trend, the earlier you can act. Here’s a complete look at digital marketing trends 2017: In-Store Deals […]

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copywriting-101

There are numerous types of content you’ll want to create as part of your SEO strategies. Videos, podcasts and images are all popular. But nothing is quite as popular as written content. Blogs in particular are an easy, effective way to engage with customers, boost brand awareness and increase your site’s position in the search […]

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mobile-ready-responsive

With what Google has coined “Mobile Armageddon” now is the time more than ever to ensure that your website is mobile ready, or as we like to call it, responsive. As the internet grows and expands, so too do the needs of the users and web browsers. Gone are the days of Internet Explorer holding […]

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