For as long as we can remember as web marketers, Google has reigned supreme in the search engine market share bracket. They have held a stranglehold on the internet search industry and we’ve seen engines come and go and inevitably fall to big G.
Now with new players in the global market, a booming search engine in china and Bing having a couple years of solid growth behind it, will a new dominant player emerge in the Search Engine game or will Google continue to tighten their grip.
With a dominant share of the search world it should be business as usual for experienced SEO’s who have paid attention to search ranking factors and stayed updated on Google’s algorithm over the past few years of Penguin and Panda updates.
One thing we will look closer at moving forward is mobile search, as there may be a gap in the market waiting to be filled for the first company to figure out the best way to approach search engine usability on mobile devices. (I for one am still using Google even on the go)
Page content and optimization need to incorporate keywords based on your geographic locations more and more with Google, and local relevant backlinks are going to help you gain the most visibility in your local markets. Paid search still has its place in the search engine equation and it is no wonder Google reported record breaking profits the last couple of years.
Now that doesn’t mean a savvy web marketer should ignore Bing from their search strategy, it just means the numbers wont compare in terms of raw volume to that of Google, and with those lower volumes come less competition. Depending on the niche Bing can produce some stellar results and even better ROI’s, so keep that in mind.
For international markets there are some big players with Yandex and Baidu holding market share leads for both Russia and China respectively, so if your online marketing strategy has room for utilizing those markets, you are definitely going to want to get familiar with their search platforms.
Currently Yandex is used for 60.5% of all searches within mainland Russia, verses only 26.4% held by Google.
In China, Baidu is even stronger, holding nearly 70% of their inner sanctum of search behind the unholy great firewall of China. Google meanwhile holds onto a paltry 4% of searches.
This definitely has an impact on anyone looking to market effectively in China, as Google is almost completely taken out of the equation.
Overall Google is still a dominant force to be reckoned with in the grand scheme of search engine market share, however with localized search engines popping up and showing more relevant results for users home language, is it only a matter of time before they get completely pushed out? Or will they follow in Google fashion and just acquire those in their path? What do you think?