adwords-for-beginners-2017

As the biggest and most popular search engine online, Google is the first place many people turn to when they’re searching for a product or service to buy. Whether you’re working with a digital marketing agency or are optimizing your site yourself, paid ads will likely be an important part of your online marketing strategy. […]

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direct-traffic

We all remember our first time. We’re referring to, of course, that first time you logged into an Analytics screen and were met with a sharp rise or fall in Direct traffic. This probably scared the daylights out of you, especially if you’re a digital marketing agency that thrives on the promise of delivering data […]

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ppc-management-toronto

While there are plenty of SEO strategies a business can implement for free, sooner or later you’ll likely have to spend at least something on advertising. If you don’t, you risk losing both potential customers and search rank position. Pay-per-click is almost always the best move for most businesses. PPC is cost-effective, suitable for any […]

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expanded-text-ads

Recently Google has been revamping the way they serve ads on their search engine.  We have seen many improvements and changes to the way ads are being shown to the public, including changing the amount of ads on the search results pages as well as removing the sidebar ads altogether.  Google has been busy and […]

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seo-google-search-listings-ads

Recently, Google announced some pretty big changes regarding search. Specifically, they’re removing sidebar ads from search results. Instead, there will be four ads located on top of the organic results. As with all Google changes, there has been a lot of nervousness and confusion over the future of SEO. But so far, beyond all the […]

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