boosting-conversion-rate-2018

Lead generation businesses live and die by their conversion rate. At the end of the day you can have as much website traffic as you want, but if none of those convert into paying customers, then you’re still hungry at the end of the month. Boosting your conversion rate is often far easier than creating […]

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influencer-marketing

Think about the last time you were scrolling through your Facebook, Instagram or other social media feed. What type of content grabbed your attention? If you’re like most users, you’re far more interested in content from people than from brands. A personal recommendation from a trusted source is almost twice as likely as a paid […]

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marketing-to-millennials

According to the Pew Research Center, there are over 75 million millennials running around in the United States. These 18-34-year-olds drive the market to the point where they become a primary marketing focus, just as previous generations in that age range have. Of course, there tends to be a communication gap that envelopes this group; […]

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mobile-marketing-toronto

Have you noticed how connected people are to their phones these days? This connection is a goldmine for marketers! In this article, we’ll give a quick rundown on how to get started with mobile marketing using Google’s four “micro-moments” and reaching your customers while they’re on the go. I-want-to-know moments We’ve got Siri, we’ve got […]

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online-marketing-agency

The start of a new year is a great time to reevaluate and reaffirm your digital marketing efforts. A big part of success is understanding which way the industry winds are blowing. The earlier you can spot a trend, the earlier you can act. Here’s a complete look at digital marketing trends 2017: In-Store Deals […]

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