app-store-marketing

The app market is growing every day, and some niches are harder than others. Before you invest hundreds of hours into coding and designing your app, it would be wise to do some competitor research. Competitive research is about learning more about the apps that you’re up against so you can have a better strategy […]

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marketing-to-millennials

According to the Pew Research Center, there are over 75 million millennials running around in the United States. These 18-34-year-olds drive the market to the point where they become a primary marketing focus, just as previous generations in that age range have. Of course, there tends to be a communication gap that envelopes this group; […]

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snapchat-advertising

In the world of social media, Facebook is still king. However, the jockeying for position beneath Mark Zuckerberg’s behemoth is in serious flux. The biggest agent of change these days is Snapchat, the app that thrives on viral content and informal communication. It’s enjoyed exponential growth in recent years; so much so, it’s surpassed the […]

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google-AMP-and-mobile-web

If you were just getting a handle on your SEO, you might want to sit down for this. Google has rolled out AMP, also known as the Accelerated Mobile Pages Project, to all website results. AMP could mean big changes for the mobile web if it becomes widely adopted and used as a standard moving […]

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mobile-marketing-toronto

Have you noticed how connected people are to their phones these days? This connection is a goldmine for marketers! In this article, we’ll give a quick rundown on how to get started with mobile marketing using Google’s four “micro-moments” and reaching your customers while they’re on the go. I-want-to-know moments We’ve got Siri, we’ve got […]

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