sem-growth-hacking

A new, superior model of search advertising optimization is emerging. Rather than optimizing SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) efforts separately, cross channel optimization advances these channels together. Cross channel optimization will save you from spending your time, money and efforts in the wrong places. Instead, this targeted […]

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facebook-lead-generation

Facebook is a great resource when developing leads for your marketing campaign. While a digital marketing agency will probably help you get the best results possible, there are also many effective strategies anyone can implement. The Goal of Facebook Ads As the world’s largest social media platform, Facebook has a lot to offer no matter […]

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social-media-marketing

Successful SEO strategies are moving away from exact match keywords and towards overall user experience. Social media is playing an increasingly larger role in creating a great user experience. Your social media presence will influence customer behavior, brand recognition, search ranking and more. As a Toronto based SEO company we here at Academic Ads understand […]

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ppc-management-toronto

While there are plenty of SEO strategies a business can implement for free, sooner or later you’ll likely have to spend at least something on advertising. If you don’t, you risk losing both potential customers and search rank position. Pay-per-click is almost always the best move for most businesses. PPC is cost-effective, suitable for any […]

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online-marketing-agency

The start of a new year is a great time to reevaluate and reaffirm your digital marketing efforts. A big part of success is understanding which way the industry winds are blowing. The earlier you can spot a trend, the earlier you can act. Here’s a complete look at digital marketing trends 2017: In-Store Deals […]

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