designing-better-opt-in-forms

Design is extremely important, especially when you’re trying to convince visitors to hand over their personal information. If they don’t feel comfortable because of the design of your website or the forms, you’re leaving huge amounts of money on the table. Creating more attractive forms is a sure way to increase the conversion rate of […]

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sem-growth-hacking

A new, superior model of search advertising optimization is emerging. Rather than optimizing SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) efforts separately, cross channel optimization advances these channels together. Cross channel optimization will save you from spending your time, money and efforts in the wrong places. Instead, this targeted […]

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influencer-marketing

Think about the last time you were scrolling through your Facebook, Instagram or other social media feed. What type of content grabbed your attention? If you’re like most users, you’re far more interested in content from people than from brands. A personal recommendation from a trusted source is almost twice as likely as a paid […]

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direct-traffic

We all remember our first time. We’re referring to, of course, that first time you logged into an Analytics screen and were met with a sharp rise or fall in Direct traffic. This probably scared the daylights out of you, especially if you’re a digital marketing agency that thrives on the promise of delivering data […]

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brand-management

Even a small marketing mistake can cost your business a lot of money. In fact, there isn’t much reason to put the time, effort, and money into digital marketing if you’re not going to do it right from the start. Instead of outlining how to do digital marketing the right way, we’re going to discuss […]

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