sem-growth-hacking

A new, superior model of search advertising optimization is emerging. Rather than optimizing SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) efforts separately, cross channel optimization advances these channels together. Cross channel optimization will save you from spending your time, money and efforts in the wrong places. Instead, this targeted […]

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influencer-marketing

Think about the last time you were scrolling through your Facebook, Instagram or other social media feed. What type of content grabbed your attention? If you’re like most users, you’re far more interested in content from people than from brands. A personal recommendation from a trusted source is almost twice as likely as a paid […]

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direct-traffic

We all remember our first time. We’re referring to, of course, that first time you logged into an Analytics screen and were met with a sharp rise or fall in Direct traffic. This probably scared the daylights out of you, especially if you’re a digital marketing agency that thrives on the promise of delivering data […]

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brand-management

Even a small marketing mistake can cost your business a lot of money. In fact, there isn’t much reason to put the time, effort, and money into digital marketing if you’re not going to do it right from the start. Instead of outlining how to do digital marketing the right way, we’re going to discuss […]

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simple-website-improvement

A database of consumers interested in your brand is a valuable resource for your business. After all, these are people who are likely to respond to sales and special offers. They’re also likely to recommend your product or service to others. One of the most efficient and effective ways to obtain your customer’s email address […]

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