Have you noticed how connected people are to their phones these days? This connection is a goldmine for marketers! In this article, we’ll give a quick rundown on how to get started with mobile marketing using Google’s four “micro-moments” and reaching your customers while they’re on the go.
We’ve got Siri, we’ve got Ok Google – mobile phones hold the answers these days.
To make sure your company is there when your audience wants to know something, you need to have a killer content strategy.
This can be accomplished in two steps:
You’ve probably used your phone to map your location. Your audience is doing the same thing. That means your company’s business address must be online and accurate.
Again, we’ve got two steps to help you show up:
If your customer wants to do something, your website better be responsive, loads quickly, and can complete transactions on the go so you can be there when they’re ready.
Here are three things to consider for responsive mobile marketing and those I-want-to-do moments.
If your website isn’t mobile friendly, you could see higher bounce rates and lower conversion rates. You need to have a responsive website customers can easily navigate. Redesign your site or convert it if needed but don’t forget this important step.
Does your website load in the blink of an eye? Website load speed is one of Google’s ranking factors, and a slow load speed means a bad user experience. Use Google’s free mobile-friendly test tool to make sure your website has a load speed higher than 80/100.
If you’ve got a responsive site that loads like lightning, you’ll be ready when your customer wants to make a transaction. Make it easy for them by creating a great user experience.
If you’ve worked through the steps above and served your customers in the know, go, and do moments, you’re ready for the buy moments.