New Client Dashboard & Reporting Platform

reporting-dashboard

We have developed a new sleek interface for our clients to manage and view the progress of their online marketing campaigns. With this new dashboard interface our clients will be able to view updates and improvements to the full spectrum of their digital marketing campaigns. With the dashboard clients will get a full view of their data across numerous categories, which we will outline below.

Client Dashboard

 dashboard-ss-aa

The client dashboard is an overview that will give you a high level view of your digital marketing campaigns. From this dashboard you will be able to click on each sub-section to bring it into full focus and to see all details for that sector of your digital marketing campaign.

From the dashboard there is sub-sections that will allow you to dive deeper into each area and see full metrics on our marketing efforts. We will outline these sections below:

SEO

  • Backlinks & Linking Domains
  • Rank Tracking (Google, Bing, Google Local)
  • Competitors (View your direct competitors)
  • Site Audit (Site Error changes/updates)
  • Google Search Console (Webmaster Tools Analytic Data)

Google Analytics

  • Channels
  • Audiences
  • Goals
  • Pages
  • Events

Social Media

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube

Paid Media

  • Google AdWords
  • Facebook Ads
  • Bing Ads

Call Tracking

Integrated with our call tracking numbers to provide full analytics on all calls generated from your digital marketing campaigns.

Task Management & Client KPI’s

The tasks section will allow key deliverables to be outlined and for us to organize our clients in an objective manner with timelines and key performance indicators that are measurable. Having this integrated with our reporting dashboard will effectively give us an added outlet for communication with our clients and making sure we meet and/or exceed your expectations.

The dashboard will provide an added level of transparency and communication for us and our clients and we hope that it will help streamline processes and improve the quality of your digital marketing service with us.

Additional Features:

All-in-One Rank Tracker

Monitor your SEO performance with our rank tracker, it takes seconds to set up keywords and see results. Clean and simple charts allow you to analyze the data and make smart strategic decisions.

Accurate Rank Tracking

Our rank tracking emulates a real user in any location and searches the top 100 results to give you pinpoint accurate rankings.

Local and Global Rank Tracking

Track rankings in the area of your choice. Whether you’re doing a global campaign, country-level campaign or a city-level campaign for local business.

Refreshed Daily

We understand the need for complete accuracy which is why our rank tracking updated daily. This ensures that you will see the same result when you search Google and view your ranking report. Our keyword tracker helps you understand the keyword rankings for your SEO results.

Google Maps Ranking

Track Google My Business listings on Google Maps and the coveted “3 pack”. We separate these local rankings from organic to give you a better view of your clients’ rankings. Our algorithm accurately tracks the top 25 listings.

Track Competition

Analyze the top 100 competitors for your chosen keywords. Use our SEO ranking checker to provide insight into where you rank and who your competitors are. Identify areas for improvement by analyzing the domain authority, page authority and backlinks of your competitors.

Overall we hope that this client dashboard will provide our clients with an added level of transparency and legitimacy for their digital marketing campaigns.  We want every client to feel the utmost trust and integrity in our work and we feel that the dashboard and reporting platform will allow for our clients to see the full spectrum of work done for them as well as the ability to analyze the data and more importantly understand it.

About the Author

Lorne Fade

An avid online marketing professional currently living in beautiful Toronto, Canada. I have worked for over a decade in the digital marketing space helping businesses succeed online.

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