direct-traffic

We all remember our first time. We’re referring to, of course, that first time you logged into an Analytics screen and were met with a sharp rise or fall in Direct traffic. This probably scared the daylights out of you, especially if you’re a digital marketing agency that thrives on the promise of delivering data […]

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marketing-to-millennials

According to the Pew Research Center, there are over 75 million millennials running around in the United States. These 18-34-year-olds drive the market to the point where they become a primary marketing focus, just as previous generations in that age range have. Of course, there tends to be a communication gap that envelopes this group; […]

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snapchat-advertising

In the world of social media, Facebook is still king. However, the jockeying for position beneath Mark Zuckerberg’s behemoth is in serious flux. The biggest agent of change these days is Snapchat, the app that thrives on viral content and informal communication. It’s enjoyed exponential growth in recent years; so much so, it’s surpassed the […]

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seo-audit-2017

SEO is a fickle beast and is always changing like a lifelike amoeba, and what worked 5 years ago for ranking a website on the top organic positions in Google no longer works today.  Today we are going to outline the best practices for SEO today in 2017 and what you can do to understand […]

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toronto-seo-2017

Ask any self-respecting online or digital marketing agency in Toronto that’s been around from the beginning. SEO was solely wrapped up in optimizing page reads, creating relevant backlinks, and building sensible, keyword-driven content. Not anymore. These days, SEO is chiefly driven by influencing searches queries from within, as opposed to “tricking” search engines with keyword-rich […]

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