sem-growth-hacking

A new, superior model of search advertising optimization is emerging. Rather than optimizing SEM (search engine marketing), SEO (search engine optimization) and PLA (product listing ads) efforts separately, cross channel optimization advances these channels together. Cross channel optimization will save you from spending your time, money and efforts in the wrong places. Instead, this targeted […]

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messenger-ads

Facebook has recently announced that Messenger ads are “going global.” The decision comes after successful beta tests of the ads in Australia and Thailand. Currently, 1.2 billion users are active each month on Messenger. This fact makes it a logical step for Facebook advertising. Also, Facebook’s Marketplace is launching ads. According to a Facebook spokesperson […]

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google-intrusive-ads

On June 1st, 2017, Google announced that they would be cracking down on websites that used intrusive ads. The post was titled “Building a better web for everyone, ” and it’s clear that removing sites with intrusive ads will make the browsing experience more enjoyable. It’s not uncommon to go onto a website to only […]

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app-store-marketing

The app market is growing every day, and some niches are harder than others. Before you invest hundreds of hours into coding and designing your app, it would be wise to do some competitor research. Competitive research is about learning more about the apps that you’re up against so you can have a better strategy […]

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content-marketing-tools-publishers

Content marketing relies on your creativity and willingness to put in the work. However, in recent years there have been new content marketing tools released which can make the process of content marketing far easier. From prospecting tools through to relationship managers, there is software that can do a lot of the heavy lifting for […]

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