How to Use Infographics to Increase Your Rankings

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Infographics are all the rage these days – and for good reason. They’re extremely popular among readers and are among the most frequently shared types of content on almost all social media platforms. Simply put, infographics have a high likelihood of going viral.

Another huge benefit of infographics is that they’re so easy to make. Indeed, a great quality infographic can be made by recycling and repackaging content you’ve already written. Have a great blog post that contains a lot of valuable information and has done well? Then repackage that information into visual form. The information will be easier to digest and will prompt your audience to share it.

While any type of infographic can be successful, it’s important to select the best type possible for the content you’re sharing and the audience you’re sharing it with. We discuss five of the best infographic types below. It’s almost a sure thing that one (or all!) of them will be the perfect fit for your brand.

 

  1. Infographic Timeline

Creating your infographic as a timeline is a great way to show how a certain topic has adapted and evolved over time. It allows you to showcase these changes and give your viewers an up close and personal look at how they fit together as a completed puzzle.

Infographic timelines can be used for just about any type of content. One of the most common uses of them is by news media websites. They make it easy to display how the sequence of events played out for a major event, such as a crime.

 

  1. Infographic Flowcharts

An infographic flowchart is an excellent way to show how different steps or processes work together. It can demonstrate a visualization of going from a beginning idea to an end result. That’s why a lot of people use them to show how different elements connect within a particular issue.

This is why infographic flowcharts are often used to help people make decisions. They allow the viewer to see where each different path will take them. All of the options are laid out in an easy-to-understand manner.

 

  1. Venn Diagram Infographic

Many people overlook Venn diagrams as a graphic for an infographic. They’re often thought of as overly simple. Yet they’re actually one of the best types of infographics there are. This is especially true when you put a little thought and imagination into them and get creative.

On top of this, it’s the simplicity of the Venn diagram itself that makes them so effective on infographics. They’re often used to offer profound insights into issues. They’re simple, straightforward, and to the point.

 

  1. Periodic Table Infographic 

Think of a periodic table and you’ll likely think of the Periodic Table of Elements. But the same type of table can actually be used to showcase and deconstruct just about any concept. The periodic table breaks down an issue or idea to its smallest parts. It shows how all of these small parts make up the whole.

One of the best takes on the periodic table idea is that of the Periodic Table of Storytelling. It first breaks down the different types of storytelling into categories. Then it breaks down the different tropes. Finally, it discusses several popular stories that use these storytelling arcs.

 

  1. Map Infographic

Using a visual map is one of the most effective and versatile ways to discuss the information behind just about any topic. For example, a city street map might show where different relevant businesses are located. Another might be a map of the United States with each state colored depending on average income. The options for map infographics are seriously endless.

The key behind creating a great infographic is getting creative. While simple and straightforward infographics are still successful, where is the fun in that? To really make yours stand out, put some time into its creation. When you finally do release it on your website, blog, or social media platform, you’ll likely be surprised at just how much attention it garners.

About the Author

Avatar for Lorne Fade

Lorne Fade

An avid online marketing professional currently living in beautiful Toronto, Canada. I have worked for over a decade in the digital marketing space helping businesses succeed online.

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