New & Now: Online Marketing Tips to Grow Your Business

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If your goal to reach large numbers of people with your advertising budget involves a giant waving inflatable tube man, don’t bother reading on. But if you’re thinking more along the lines of ‘Toronto internet marketing’ or ‘search engine optimization’, then boy, have we got an article for you. Academic Ads has trolled the internet to find you the best online marketing tips that will help get you in front of customers. And we’re not afraid to let you know about more in-depth, back-end solutions we can create to help you make the most of them.

First it’s important to recognize that whether you know it or not, you are already managing your own brand. For some of us it might be scary to realize that we really haven’t paid attention to how we are perceived online; we really haven’t leveraged trends or optimized our businesses by taking advantage of the simplest things like customer testimonials, a Facebook ‘Like’ button on our website, or tweeting about our latest new product offering. This kind of neglect is still management; it’s called mismanagement.

Which brings us to our first question: Do you really need to leverage social media to put your best business foot forward? Yes. Yes, you do.

As Toronto social media marketing experts, the staff at Academic Ads often hears things from our clients like ‘Facebook is too expensive and it doesn’t really work for us’. Which brings us practically to tears, because Facebook is just misunderstood. While people remain skeptical, the fact is that Facebook allows you to target any demographic you want, and get as specific as you’d like (as in, 13 year old boys who like skateboarding and are on Facebook at 10:00 p.m.). This access to data allows you to experiment with different groups and find out which audience is most responsive to your business.

Here are our top tips for making the most of your digital and social campaigns:

  • Drift Rock an online data analysis company recently featured in Forbes, has worked closely with Facebook for many years and offers this key tip: Don’t use the Boost button; it’s not as effective as clicking Manage Ads and using Facebook’s Power Editor to increase performance.
  • Test and experiment: Even the most exciting campaign ideas have to be tested, because until you run them in a real time setting and analyze the relevant data, you really won’t know how they’re working for you. Digital media is highly measurable, so you can quickly start doing more of what works.
  • Have a special offer: Everyone loves a sale, and since every desktop or mobile search is a potential buyer, make them an offer they can’t refuse. Make sure the offers are in context of not only what your target audience wants, but what’s trending now and what’s going on in the broader market.
  • Be an early adopter: Every time Facebook or Twitter launches a new ad format or feature, such as Custom Audiences, jump on it before everyone else does and you’ll be taking advantage of untapped potential when it comes to engaging with your customers. You’ll also be continuously learning, which is a recipe for success.

If it sounds like a lot of work, please know that it is…and also know that it is worth it. You always have the option of outsourcing your internet marketing strategy to a full service internet marketing firm like Academic Ads. We will help you craft a strategy that works, using the most current proven methods that will achieve the results you’re looking for. Our approach comes complete with measurable goals and flexible solutions that change with your customers’ response to your campaigns.

Call or click here to find out more about how Academic Ads can grow your business through savvy online marketing, SEO and more.

About the Author

Nicole Salter

Nicole Salter is a professional copywriter and freelance editorial writer for Academic Ads.

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