There are four pages on your website that are the most important, and likely the most visited. These are:
As these are often the pages that draw the most traffic to your site, it is of utmost importance to make sure that these pages are optimized not just for traffic and search rankings, but also for the users themselves. It is often too easy to concentrate on your SEO or platform ranking and overlook the fact that there is a living individual on the other side of your site.
When optimizing your website for the user it is critical to remember two questions:
Why Are They Here?
What are they looking for on your website? Users have come to your site for a reason, and that is to find something that they are looking for. Remember not to load your home page up with too much information; otherwise they are unlikely to retain it all. Videos, photos, diagrams etc. are all good tools to use here.
What Do You Want Them To Do?
There is always a reason for you to want people to come to your site. What is the point of your website? What do you require from the user? It is here that you need to have an obvious CTA (Call To Action), so that it is easy for the user to naturally do what you are asking of them.
Below are a few tips to optimize your most important pages:
Having these four pages optimized for the user is one of the most important qualities on your website. If these pages are easy to navigate and engaging it is more likely that your consumers will stay on your site and do whatever it is you are asking of them.