adwords-for-beginners-2017

As the biggest and most popular search engine online, Google is the first place many people turn to when they’re searching for a product or service to buy. Whether you’re working with a digital marketing agency or are optimizing your site yourself, paid ads will likely be an important part of your online marketing strategy. […]

Read More »

expanded-text-ads

Recently Google has been revamping the way they serve ads on their search engine.  We have seen many improvements and changes to the way ads are being shown to the public, including changing the amount of ads on the search results pages as well as removing the sidebar ads altogether.  Google has been busy and […]

Read More »

seo-google-search-listings-ads

Recently, Google announced some pretty big changes regarding search. Specifically, they’re removing sidebar ads from search results. Instead, there will be four ads located on top of the organic results. As with all Google changes, there has been a lot of nervousness and confusion over the future of SEO. But so far, beyond all the […]

Read More »

7-adwords-mistakes-to-avoid

Google AdWords is all the rage in the online marketing world, among small businesses and big businesses alike. The concept behind the service is simple: pay a small amount of money to put your company’s advertisement directly in front of your target audience. Unfortunately, all too many people, even professional marketers and PPC (pay-per-click) advertisers, […]

Read More »

With the advent of online marketing, we have seen a surge in business growth online and one of the more direct and profitable ways of late has been through paid search advertising (often referred to as PPC). With PPC advertising you are able to get a direct results for your advertising cost almost immediately with […]

Read More »