direct-traffic

We all remember our first time. We’re referring to, of course, that first time you logged into an Analytics screen and were met with a sharp rise or fall in Direct traffic. This probably scared the daylights out of you, especially if you’re a digital marketing agency that thrives on the promise of delivering data […]

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ppc-management-toronto

While there are plenty of SEO strategies a business can implement for free, sooner or later you’ll likely have to spend at least something on advertising. If you don’t, you risk losing both potential customers and search rank position. Pay-per-click is almost always the best move for most businesses. PPC is cost-effective, suitable for any […]

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7-adwords-mistakes-to-avoid

Google AdWords is all the rage in the online marketing world, among small businesses and big businesses alike. The concept behind the service is simple: pay a small amount of money to put your company’s advertisement directly in front of your target audience. Unfortunately, all too many people, even professional marketers and PPC (pay-per-click) advertisers, […]

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ppc-marketing-toronto

If you’ve noticed that your Pay-Per-Click (PPC) marketing campaign isn’t yielding the results you expected, it may be time to evaluate your website – and more specifically, your landing page, which could be sabotaging your best efforts. Earn the Trust of Your Visitors We’re not in the 90’s anymore. Users today know how to navigate […]

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Google launched its Partners program last summer and once it did we set out to meet their guidelines to become a Google partner ourselves here at Academic Ads. The commitment it took from us was meeting an advertising spend across all our advertising clients as well as producing high quality campaigns that adhered to Googles […]

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